Be Clear on Cancer Evaluation     BCOC blue logo   

Be Clear on Cancer is a Public Health England programme of activity to raise awareness of the importance of an early diagnosis of cancer and to encourage people to see their GP sooner. The programme is delivered in partnership with NHS England, Department of Health and Cancer Research UK with input from clinical and academic partners.

The majority of campaigns target lower socioeconomic groups, who are less likely to visit their GP, as well as people aged over 50 years, who have a greater risk of developing cancer. The campaigns use multiple media channels with simple messages to raise awareness of the potential signs and symptoms of cancer to encourage people to visit their GP promptly, for a greater chance of an earlier diagnosis.

Be Clear on Cancer campaigns are typically active for around six weeks and are mostly tested locally and regionally before being rolled out nationally if proven to be effective. NCRAS evaluate the likely impact of the campaigns using a number of different metrics reflecting key points in the patient pathway. The findings are presented as individual metric summaries and subsequently as final evaluation reports. These can be downloaded when available from the tables below.

Evaluation measures include: public awareness of key campaign messages, GP attendances, urgent GP referrals, diagnostic tests, incidence, stage at diagnosis and survival, as well as bespoke campaign specific metrics. Analyses by age, sex and socioeconomic status allow us to understand where the campaigns may have had an impact and whether they are reaching the target audience.

Campaign materials can be seen at Public Health England's campaign resource centre.

Be Clear on Cancer awareness campaign evaluation results   

A separate document provides further details of the methodology used for the analysis of the Be Clear on Cancer evaluation metrics.

Abdominal Symptoms CampaignEvaluation Results
Regional pilot 9 February - 31 March 2017 Metric Summaries 
Blood in Pee Cancer Campaigns Evaluation Results 
Local pilot January - March 2012 See Cancer Research UK summary evaulation report here
Regional pilot 14 January - 17 March 2013
First national campaign 15 October - 20 November 2013 Metric Summaries    
Second national campaign 13 October - 23 November 2014
Third national campaign 15 February - 31 March 2016
Fourth national campaign  19 July - 16 September 2018
Local, regional and national campaigns: Final report  January 2012 - March 2016  Final Evaluation Results
Bowel Cancer Campaigns Evaluation Results 
Regional pilot 31 January - 18 March 2011

Evaluation Report

(Department of Health)

First national campaign 30 January - 31 March 2012 See Cancer Research UK summary evaluation report here
Second national campaign 28 August - 30 September 2012
Regional bowel extension 01 October - 24 November 2012
07 January - 17 March 2013
Breast Cancer in Women Over 70 CampaignsEvaluation Results
Local pilot January - March 2012 See Cancer Research UK summary evaluation report here
Regional pilot 14 January - 17 March 2013
First national campaign 03 February - 16 March 2014 Metric Summaries        
Second national campaign 13 July - 06 September 2015
Third national campaign 22 February - 31 March 2018
National breast cancer in women over 70 awareness campaigns 2014 and 2015: Final report

03 February - 16 March 2014

13 July - 06 September 2015

Final Evaluation Results

Executive Headlines

        Cervical Screening Saves Lives

Evaluation Results

National campaign 5 March 2019 - 30 April 2019 Awaiting evaluation 
Know 4 Sure Campaign Evaluation Results 
Local pilot 14 January - Mid March 2013 See Cancer Research UK summary evaluation report here
Lung Cancer Campaigns Evaluation Results 
Regional pilot 10 October - 13 November 2011

Evaluation Report

(Department of Health and Public Health England)

First national campaign 08 May - 30 June 2012

Evaluation Report

(British Journal of Cancer)

Second national campaign 02 July - 11 August 2013 Metric Summaries     
Third national campaign 10 March - 30 April 2014
Regional and national campaigns: Final report October 2011 - April 2014 Final Evaluation Results
Executive Headlines
Oesophago-Gastric Cancer Campaigns Evaluation Results 
Local pilot April 2012 - 31 July 2012 See Cancer Research UK summary evaluation report here
Regional pilot 10 February - 09 March 2014 Metric Summaries 
National campaign 26 January - 22 February 2015
Regional and national campaigns: Final report 10 February 2014 - 22 February 2015 Final Evaluation Results
Ovarian Cancer Campaign Evaluation Results 
Local pilot 14 January - 17 March 2013

Evaluation Report

(Department of Health and Public Health England)

Regional campaign 10 February - 16 March 2014

 Metric Summaries       

Regional campaign: Final report 10 February - 16 March 2014 Final Evaluation Results
Prostate Cancer Risk Awareness Campaign Evaluation Results 
Local pilot 20 October - 23 November 2014 Metric Summaries
Local pilot: Final report  20 October - 23 November 2014 Final Evaluation Results
Respiratory Symptoms Campaigns Evaluation Results 
First national campaign 14 July - 16 October 2016 Metric Summaries
Second national campaign 18 May - 31 August 2017
Skin Cancer Campaign Evaluation Results 
Local pilot 16 June - 27 July 2014 Metric Summaries  
Local pilot: Final report 16 June - 27 July 2014 Final Evaluation Results