Breast Cancer in Women Over 70 Awareness Campaign - Evaluation Results

 

Evaluation Metric  Breast 70+ National Campaign

(03 February - 16 March 2014)

Breast 70+ 2nd National Campaign

(13 July - 06 September 2015)

Breast 70+ 3rd National Campaign

(22 February - 31 March 2018)

GP attendances

BCOCclipboard

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Urgent GP referrals (Two Week Wait referrals) BCOCclipboard BCOCclipboard BCOCclipboard 
Cancers diagnosed resulting from an urgent GP referral and conversion rate BCOCclipboard BCOC Clipboard and Plus 

Cancer diagnoses recorded in the CWT database and detection rate

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BCOC Clipboard and Plus 
Emergency presentations BCOCclipboard BCOCclipboard BCOCfilledcircle
Cancers diagnosed BCOCclipboard BCOCclipboard BCOCeggtimer
Early stage at diagnosis BCOCclipboard  BCOCclipboard  BCOCeggtimer
Diagnostics in secondary care BCOCclipboard BCOCclipboard BCOCclipboard 
Lumpectomy BCOCclipboard BCOCclipboard BCOCfilledcircle
Mastectomy BCOCclipboard BCOCclipboard BCOCfilledcircle
One year survival BCOCclipboard BCOCclipboard BCOCfilledcircle

* This metric is not being pursued for this campaign following a recent review

+ The conversion and detection rates were not analysed for this campaign